Advertising  Tags: advertising marketing mass_communications  

Advertising Research Foundation

Ad*Access
An extensive on-line database of over 7,000 advertisments from the J. Walter Thompson Company Competitive Advertisement Collection. It is available from the John W. Hartman Center at Duke University. The images are from U.S. newspapers and magazines from 1911 through 1955.

AdAge.com

Adbusters
This group deserves a separate entry as an interesting contrast to current advertising practice.

Adflip.com

Some restricted access, but includes searchable database of classic print ads from the 1940s through 2000.

Adforum.com
Some restricted access, but includes searchable database of ads.

Advertising @ About.com
AdPitch archive, career resources, research links, etc.

Advertising World from University of Texas This source claims to be the most comprehensive Internet collection of websites suitable for advertising and marketing research. Sponsored by Leo Burnett.

AdViews A digital archive of thousands of vintage television commercials from the 1950's to the 1980's. Part of the D'Arcy, Masius, Benton and Bowles Collection at the John W. Hartmann Center at Duke University.

AC Nielsen Home Page

"ACNielsen Retail Measurement Services capture point-of-sale and causal information from all retail channels, highlighting incremental changes in market dynamics." Also see Nielsen NetRatings - statistics and news about Web advertising.

Ad Critic - All Ads, All the Time

An ambitious collection of television commercials in QuickTime format that aspires to have "practically any ad you have seen on TV." Most content now requires a paid subscription.

Ad Media Net

University of Texas Advertising Media links. Expanded now to become an Electronic Reading Room for Advertising-Related Materials.

Adland - By the adgrunts for the adgrunts

The site includes: The Commerical Archive, streaming video of over 950 commercials - Ad Rants, a collection of critical articles - Ad Books, a collection of reviews - Badland, a section that displays ads side-by-side, one of them original, the other a rip-off - Advertising Industry News - Links and more.

The Advertising Century (Advertising Age)

* Top 100 Campaigns * Top 100 People * Top 10 Jingles * Top 10 Slogans * Top 10 Ad Icons * Ad Century Essay * Timeline

Advertising Law and Ethics

"This page provides information, and links to information, about advertising law and ethics. This site is intended to supplement, not replace, the popular Advertising Law Internet Page [above] created by Lewis Rose, at the Arent Fox Kintner Plotkin & Kahn law firm. Some of the links below are to resources on that site." - Jef I. Richards

Advertising Media Internet Center

"You have to register to visit, but if you're in the advertising or media fields, it's well worth the extra trouble. Advertising industry news and a chat area will make you feel at home, and the Industry Forums are useful for any potential advertiser. The AMIC site is also home to the Advertising Research Foundation, a non-profit organization dedicated to improving advertising, marketing, and media research in pursuit of more effective marketing and advertising communications." --Point Communications review

Advertising Page: Media and Communication Studies, U. of Wales

Daniel Chandler of the University of Wales, Aberystwyth puts together great web pages. This one is devoted to advertising.

Analysis of Advertisements

Daniel Chandler, lecturer in Media Theory at the Department of Education in the University of Wales, Aberystwyth produced this guide for his students.

Cigarette Advertising on TV

Videos of TV ads from the 1950s & 1960s

ClickZ Today

Internet Advertising and marketing news from internet.com.

Clio Awards

Information on advertising, design, marketing innovation, creativity and the annual Clio Awards International Advertising Festival. Includes industry associations, advertising resources online and selected articles from Adweek and Brandweek.

The Commercial Closet

"The Commercial Closet is a unique, non-profit education and journalism project that charts evolving worldwide portrayals of the gay community in the most powerful cultural media of our time – mainstream advertising."

Commercial Speech Digest

A quarterly newsletter from the Media Institute with news and commentary on advertising rights.

Communication Arts: Exhibit Online

The Latest and Best Examples of Design and Advertising

Emergence of Advertising in America

Another site from Duke University that antedates the Ad*Access site listed above. Presents over 9000 images from 1850-1920 relating to the early history of advertising in the United States.

Gallery of Advertising Parody

So it was natural for us to say "Let's create a site on the Internet where everyone could take a potshot at the "Ads From Hell", the ads we all love to hate.

The Gender Ads Project

"Currently Featuring 1,253 Ads. … The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes that I or others have identified in popular culture and gender." --Scott A. Lukas

Hartman Center for Sales, Advertising, and Marketing History

Duke University's Special Collections Library. The most extensive collection at the Center is the J. Walter Thompson Company Archives, the most comprehensive surviving historical record of any advertising agency. Other holdings include vast files of 19th-20th century advertising, the extensive Wayne P. Ellis Collection of Eastman Kodak Advertising, Sales, and Marketing, and records of the Charles W. Hoyt agency. The web site offers sample images, newsletters sprinkled with more images from the collections and finding aids to the collection.

History of Advertising Trust (HAT)

British organization dedicated to preserving the best of U.K. advertising. The Web site holds only small samples of their library holdings and traveling exhibits, but it is worth the visit anyway.

IEG Network

The source for sponsorship information online. Sponsorship is the world's fastest-growing form of marketing. In 1996, corporations around the globe will spend $13.5 billion sponsoring sports, arts, entertainment, causes and events.

International Advertising Resource Center
International advertising resources/links with an emphasis on China.

Internet Advertising Report

Daily news coverage of advertising on the Internet.

Internet Advertising Revenue Report (IAB)

"Conducted by the New Media Group of PricewaterhouseCoopers LLP on an ongoing basis… this report aggregates data and information reported … by companies representing thousands of Web sites, in addition to other on-line ad selling companies. All-inclusive, the report includes data reflecting on-line advertising revenues from Web sites, commercial on-line services, e-mail providers, as well as other companies selling on-line advertising."

Insider's Report: Robert Coen Presentation on Advertising Expenditures, June 2006

This 9-page summary presents expected and actual advertising purchases in different media with some comparison of expenditures in a number of countries.

Jim's Burnt Offerings

An excellent collection of antique and modern cigarette and tobacco advertisements and packaging that begins with Victorian trade cards.

Journal of Interactive Advertising

An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin. Abstracts and Full Text.

Journalists Toolbox: Advertising/Marketing Links
An extensive list of advertising and marketing resources.

The Market Research Portal

MRP "offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry."

Medicine and Madison Avenue
Presents images and database information for approx. 600 health-related advertisements printed in newspapers and magazines. Covers the evolution of images from the 1910's through the 1950's.

Museum of Advertising Icons

Although the interface is annoying, making the visitor wade through a mountain of preliminary images to get to the goodies, there is a significant collection of advertising toys to be found here.

Old-Time Radio Commercials

The first commercial broadcast in 1922, the first musical commercial from 1926, and other historical sound recordings with background history provided by Danny Goodwin, an avid collector.

Political Advertising Articles and Resources

A collection of links to political advertising web sites and articles.

Powers of Persuasion: Poster Art from World War II

This online exhibit features 33 posters and 1 sound file from a more extensive exhibit that was presented in the National Archives Building in Washington, DC, from May 1994 to February 1995. Like the original, this exhibit is divided into two parts, which represent two psychological approaches used in rallying public support for the war.

Radio Marketing Guide & Fact Book (2006)

A 43-page collection of statistics and information on Radio by the Radio Advertising Bureau.

Radio Advertising Bureau Collection - Library of American Broadcasting

Vintage radio digitized for Web listening - a baker's dozen from the 1950s and early 60s.

Saturday Morning Commercials - 1960-1970

SRDS Support Services
Media planning/buying calculators, advertising and marketing links.

VALS (Values and Lifestyles) server at SRI International

The Values and Lifestyles (VALS) program at SRI studies consumers by asking questions about their attitudes and values. You can type yourself according to the VALS 2 consumer-segmentation system and see the consumer patterns for people of your "type".

Video Vault

Commercial Icons of the Sixties by Billy Ingram. Tiny Real Player versions of the ads.

XtremeAds

Captures and archives over 25,000 new TV and press advertisements every month from over 60 countries, as well as cinema, radio, outdoor and internet banner ads. Holds material going back as far as the 1950s.

The :30 Second Candidate

A PBS documentary supplement that features an historical timeline of U.S. political advertising on TV, a unit on the creation process "From Idea to Ad," and "Tricks of the Trade" on how particular meanings and moods are manipulated. You can also find transcripts of the program.