University of Florida LibGuides @ UF - Advertising

Advertising Journals

To identify additional journals search the Library Catalog or go to the list of titles in the Journalism and Communications subject headings list.

Comments (0)

Trade Publications

Advertising Age

Adweek

To identify additional journals search the Library Catalog or go to the list of titles in the Journalism and Communications subject headings list.

Comments (0)

Advertising Databases

Off-campus? Remote Logon to our network first!

For more databases related to Advertising see the complete Advertising Database List

ABI/Inform

Articles and abstracts dealing with public and private companies, industry research, marketing and advertising , finance and human resources.
Academic Search Premier

Provides full text for nearly 4,700 publications, including full text for more than 3,600 peer-reviewed journals. PDF backfiles to 1975 or further are available for well over one hundred journals.
Business Source Premier

Full text business database, covering management, economics, finance, accounting, international business.
Communication & Mass Media Complete

Incorporates CommSearch (formerly produced by the NCA) and Mass Media Articles Index along with numerous other journals to create a research and reference resource of unprecedented scope.
Factiva

Covers almost 8000 news and business sources.
Gale Communications and Mass Media Collection
Over 250 journal titles covering all areas of communications
Lexis/Nexis

Includes news, industry, and market news; legal news and research; company financial information and more.
RDS Business and Industry

Provides access to company, industry, market, and product information. Covers over 600 leading trade and business sources.
SimplyMap
An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.
TableBase

Tabular data dealing with companies, industries, products and demographics. Includes market share, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity and more.