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Advertising Last update: Jul 28, 2008
Research Resources for Advertising
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- The Advertising Age Encyclopedia of Advertising
Call Number: JOURNALISM LIBRARY Reference HF 5803 .A38x 2003 - Advertising media A to Z : the definitive resource for media planning, buying, and research
Call Number: JOURNALISM LIBRARY Reference -- HF5826.5.S848 2004 - The Advertising Red Books (Advertisers, Indexes)
Call Number: JOURNALISM LIBRARY Reference Reserve HF5805 .S7145 - The Advertising Red Books (Agencies)
Call Number: JOURNALISM LIBRARY Reference Reserve HF5805 .S785 - The Concise Encyclopedia of Advertising
Call Number: LIBRARY WEST General Collection HF5803 .C59 2005 - Standard Rate and Data Service (SRDS)
Call Number: Online
Subject Guide
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My Contact Info:
1060 Weimer Hall/P.O. Box 118400
(352) 273-2770
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My Subjects:
Journalism & Mass Communications (including Advertising, Public Relations and Telecommunication)
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